Oolong tea

Oriental Beauty

Oriental Beauty – also known as Bai Hao Oolong – is a natural, highly oxidized oolong from Taiwan (Hsinchu & Miaoli). Picked in summer and influenced by cicada bites, it develops its honey and muscat grape aromas on the leaf even before processing begins. In the cup, it displays a luminous golden-amber color with a silky body, ripe stone fruit, and a clear, mineral finish.

Regular price: €35,90
Sale price: €35,90
Regular price

In your cup in 2-3 working days

Free shipping on orders over €69

Up to €39: Shipping €6.99; from €39–69: Shipping €3.99

Oriental Beauty - Noema - Loser Tee von oben fotografiert

Oriental Beauty - Noema - Tassenfarbe orange von oben fotografiert

Oriental Beauty - Noema - Teeverpackung von vorne fotografiert

This is how the tea tastes

AROMA & CHARACTER

Honey and muscat grape top notes, accompanied by ripe peach/apricot. Silky and mildly sweet on the palate, with delicate citrus/floral hints and a subtle spiciness emerging. Hardly any bitterness, minimal astringency. Subsequent infusions become calmer and more mineral, with a stable, honey-like sweetness that lingers.

Honey

Muscat grape

citrus

The leaves are pierced before harvesting, which naturally creates the typical honey sweetness and fruity aroma.

60–80% oxidation brings depth like a black tea, but remains silky and clear in the aftertaste.

The sweetness remains present over several infusions, while fruit, blossom and spice gradually unfold.

CICADA BITE
HIGHLY OXIDATE
STABLE SWEETNESS

THE TEA FARM

Cicada tea from Taiwan

Our Oriental Beauty tea comes from Taiwan (Hsinchu & Miaoli). The hilly, warm microclimate with frequent fog supports a clear sweetness and a clean, bright cup. Harvesting takes place in summer when the tea leafhoppers are active: their bites stimulate the plant to produce aromatic compounds that later become perceptible as honey and muscat grape notes.

The tea is processed at a high oxidation rate (approx. 60–80%), loosely rolled in strips, and barely roasted, if at all. After outdoor and indoor withering, as well as gentle shaking (yaoqing), the oxidation is stopped by fixing (shaqing), then carefully rolled and gently dried. This ensures the cup remains natural, honey-sweet, and precise, without any added flavoring.

TEA FARM

Selected from summer lots with clean leaves and controlled oxidation to ensure honey and fruit remain clear.

TERROIR

Warm hills, fog and good ventilation promote aromatic density and a bright, clear sweetness.

ORIGIN

Bai Hao Oolong is a style-defining Taiwanese classic, whose quality depends heavily on the season, insect activity and oxidation process.

The tea

Oriental Beauty

Oriental Beauty is a tea that unfolds its aroma in a series of infusions. The first infusions primarily deliver the intense, bright sweetness and the aromatic core. Then comes structure: the body becomes rounder, the fruitiness deepens, and a subtle spiciness begins to emerge. Because it is barely roasted, the flavor profile remains transparent – the depth arises from oxidation, not heat.

You can control its strength very precisely through temperature and brewing time. A slightly cooler and shorter brew emphasizes the floral honey sweetness and grape notes. With more time, stone fruit, spice, and a darker, warm honey tone become more pronounced. Over several infusions, it rarely turns bitter, but rather becomes increasingly mineral-sweet, with a long, smooth finish. When brewed as a cold brew, it comes across as particularly clear and fruit-forward.

PREPARATION

Pour 2.5g per 200ml at 80–90°C .
5 infusions : 2 min. floral & sweet / 3 min. complex & toasty

CAFFEINE CONTENT

Moderate (typical of oolong) | Calm and clear alertness with a soft sweetness and very little bitterness. Ideal from late morning to afternoon. In the evening only if you have good caffeine tolerance.

CUP COLOR

A bright golden yellow to amber color that gains depth and warmth with longer brewing time.

NOEMA

Kyusu Teekanne seitlich auf einem Tisch mit sandfarbenem Leinentischtuch, dunkler Hintergrund und weißem Teilhintergrund.

NOEMA TEA

NOEMA is an independent tea house with a clear ambition: Only what we can stand behind in terms of taste, craftsmanship and content makes it into our product range.

We work with carefully selected partners who share our eye for quality. Every variety is tasted, compared, understood – and only included if it fulfills what we look for in tea: clarity, tranquility, and depth.

Selection made intentionally

Each variety is tasted blind and only included if it is convincing in terms of origin, craftsmanship and character.

Unadulterated & pure

Our teas are free from flavorings and additives – so you only taste what the leaf naturally brings.

Freshness that lasts

Our lightproof bags protect the delicate aroma, so you can taste where the tea comes from in every cup.

FAQs

What is special about Oriental Beauty?

Oriental Beauty is a high-quality, heavily oxidized oolong tea from Taiwan. Its unique characteristic: it is harvested exclusively in summer – when cicadas nibble on the young leaves. This leads to a natural fermentation and gives the tea its sweet and fruity notes, often with hints of honey, ripe fruit, and blossoms.