Collection: MATCHA
In this category you'll find our ceremonial matcha from Kagoshima and gently roasted hojicha powder. Both are made from whole leaves, carefully processed, and finely ground – ideal for pure matcha, matcha latte, hojicha latte, or refreshing iced drinks. Clear in taste, transparent in origin, carefully selected for mindful tea moments.
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Ceremonial Matcha Hisui
Ceremonial Matcha Hisui
- Regular price
- €24,90
- Sale price
- €24,90
- Regular price
- €29,90
- Unit price
- €830,00 / per kg
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Matcha Ujicha
Matcha Ujicha
- Regular price
- €35,90
- Sale price
- €35,90
- Regular price
- Unit price
- €1.196,67 / per kg
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Hojicha Powder
Hojicha Powder
- Regular price
- €15,90
- Sale price
- €15,90
- Regular price
- Unit price
- €530,00 / per kg
What is matcha – and what makes good matcha?
Matcha is finely ground green tea: The tea bushes are shaded before harvesting so that the leaves develop more chlorophyll and amino acids like L-theanine. These leaves are used to make tencha, which is then traditionally ground into a vibrant green powder in stone mills. Unlike other green teas, with matcha you drink the whole leaf – this ensures an intense color, pronounced aroma, and a clear, alert energy.
You can recognize good matcha by:
• bright green color instead of dull olive tone
• fine, almost powdery texture without coarse particles
• Sweet, green scent with a delicate umami flavor, not musty or pungent
Our Matcha “Hisui” comes from Kagoshima, is shaded, hand-picked and traditionally ground – for a calm, creamy bowl with a delicate sweetness and gentle umami.
Matcha & Hojicha at NOEMA – our commitment
Matcha “Hisui” (ceremonial grade)
For classic preparation as usucha, for matcha latte and iced matcha. Clear, creamy, with delicate umami and sweet-green notes.
Hojicha powder
Gently roasted, soft and nutty, ideal for Hojicha Latte, affogato-style desserts or as a gentle accompaniment in the evening.
How to properly prepare Matcha & Hojicha
Matcha:
• Sieving: Press 1–2 matcha spoons (approx. 2–2.5 g) through a fine sieve.
• Water: 60–80 ml of water at approx. 70–80 °C.
• Whisk: Whisk vigorously with the chasen until a dense, fine-pored foam is formed.
• Variants:
• as usucha (classic bowl, somewhat lighter)
• as a Matcha Latte with warm or cold plant-based drink
• as Iced Matcha with cold water and ice cubes
Hojicha powder:
• To mix: Stir 1–2 tsp of Hojicha powder with a little hot water (approx. 80–90 °C) until smooth.
• Pouring: Pour on water or (plant) milk, sweeten to taste.
• Hojicha Latte: Especially creamy with barista oats or soy, lightly sweetened with honey, rice syrup or date syrup.
Both powders can also be used in the kitchen – for example for matcha or hojicha cakes, ice cream, buttercreams or breakfast bowls.
Which powder suits you best?
Do you want a clear, alert focus?
Choose Matcha – ideal in the morning or early afternoon if you want to work with concentration or start the day consciously.
Are you looking for warmth and tranquility with little caffeine?
Grab some Hojicha powder – perfect for a cup in the late afternoon or evening, as a Hojicha latte or on its own.
Do you love latte creations?
Both work perfectly with plant-based drinks: Matcha brings green freshness and delicate umami, Hojicha nuttiness and roasted depth.
FAQs
What is the difference between matcha and hojicha powder?
Matcha is made from shaded green tea and retains its vibrant green color, a sweet, umami-rich aroma, and a higher caffeine content. Hojicha powder is based on roasted green tea: the cup is warm, nutty, and slightly caramel-like, with significantly less caffeine. Matcha is ideal for focused alertness, while hojicha is perfect for gentle, warming relaxation.
How do I properly prepare matcha and hojicha latte?
To make a matcha or hojicha latte, first mix the powder with a little hot water (approx. 70–80 °C for matcha, 80–90 °C for hojicha) until smooth and lump-free. Then pour in warm or cold (plant-based) milk and sweeten lightly to taste. This creates a creamy latte with fine foam and a clear aroma.
When is the best time to drink Matcha – and when is it best to drink Hojicha?
Matcha is particularly good in the morning or early afternoon when you want clear, alert energy. The combination of caffeine and L-theanine helps you focus without making you jittery. Hojicha is ideal for the late afternoon or evening: the roasting process reduces the caffeine content, resulting in a warm, smooth, and comforting cup.
What is the caffeine content of matcha and hojicha powder?
Matcha has a relatively high caffeine content relative to the amount of powder per serving, as you're drinking the entire leaf. Hojicha powder contains significantly less caffeine: due to the roasting process and the leaf grades used, it has a noticeably milder effect. Those sensitive to caffeine should start with small amounts of both teas.
How do I store matcha and hojicha powder so that it stays fresh for a long time?
Matcha and hojicha should be stored airtight, in a cool, dry place away from light – ideally in the original container, tightly sealed. Once opened, the powder should be used quickly, as oxygen, heat, and light can alter the color and aroma. In summer, refrigeration may be advisable; protect the container from moisture and only open it once it has reached room temperature.
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