Collection: MATCHA

In this category you'll find our ceremonial matcha from Kagoshima and gently roasted hojicha powder. Both are made from whole leaves, carefully processed, and finely ground – ideal for pure matcha, matcha latte, hojicha latte, or refreshing iced drinks. Clear in taste, transparent in origin, carefully selected for mindful tea moments.

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  • Ceremonial Matcha Hisui
    Ceremonial Matcha "Hisui" - Noema Ceremonial Matcha "Hisui" - Noema

    Ceremonial Matcha Hisui

    Regular price
    €24,90
    Sale price
    €24,90
    Regular price
    €29,90
    Unit price
    €830,00  per  kg
  • Matcha Ujicha

    Matcha Ujicha

    Regular price
    €35,90
    Sale price
    €35,90
    Regular price
    Unit price
    €1.196,67  per  kg
  • Hojicha Powder

    Hojicha Powder

    Regular price
    €15,90
    Sale price
    €15,90
    Regular price
    Unit price
    €530,00  per  kg

What is matcha – and what makes good matcha?

Matcha is finely ground green tea: The tea bushes are shaded before harvesting so that the leaves develop more chlorophyll and amino acids like L-theanine. These leaves are used to make tencha, which is then traditionally ground into a vibrant green powder in stone mills. Unlike other green teas, with matcha you drink the whole leaf – this ensures an intense color, pronounced aroma, and a clear, alert energy.

You can recognize good matcha by:
• bright green color instead of dull olive tone
• fine, almost powdery texture without coarse particles
• Sweet, green scent with a delicate umami flavor, not musty or pungent

Our Matcha “Hisui” comes from Kagoshima, is shaded, hand-picked and traditionally ground – for a calm, creamy bowl with a delicate sweetness and gentle umami.

Matcha & Hojicha at NOEMA – our commitment

Matcha “Hisui” (ceremonial grade)

For classic preparation as usucha, for matcha latte and iced matcha. Clear, creamy, with delicate umami and sweet-green notes.

Hojicha powder

Gently roasted, soft and nutty, ideal for Hojicha Latte, affogato-style desserts or as a gentle accompaniment in the evening.

How to properly prepare Matcha & Hojicha

Matcha:
• Sieving: Press 1–2 matcha spoons (approx. 2–2.5 g) through a fine sieve.
• Water: 60–80 ml of water at approx. 70–80 °C.
• Whisk: Whisk vigorously with the chasen until a dense, fine-pored foam is formed.
• Variants:
• as usucha (classic bowl, somewhat lighter)
• as a Matcha Latte with warm or cold plant-based drink
• as Iced Matcha with cold water and ice cubes

Hojicha powder:
• To mix: Stir 1–2 tsp of Hojicha powder with a little hot water (approx. 80–90 °C) until smooth.
• Pouring: Pour on water or (plant) milk, sweeten to taste.
• Hojicha Latte: Especially creamy with barista oats or soy, lightly sweetened with honey, rice syrup or date syrup.

Both powders can also be used in the kitchen – for example for matcha or hojicha cakes, ice cream, buttercreams or breakfast bowls.

Which powder suits you best?

Do you want a clear, alert focus?
Choose Matcha – ideal in the morning or early afternoon if you want to work with concentration or start the day consciously.

Are you looking for warmth and tranquility with little caffeine?
Grab some Hojicha powder – perfect for a cup in the late afternoon or evening, as a Hojicha latte or on its own.

Do you love latte creations?
Both work perfectly with plant-based drinks: Matcha brings green freshness and delicate umami, Hojicha nuttiness and roasted depth.

FAQs

Hōjicha Powder - Noema
What is the difference between matcha and hojicha powder?

Matcha is made from shaded green tea and retains its vibrant green color, a sweet, umami-rich aroma, and a higher caffeine content. Hojicha powder is based on roasted green tea: the cup is warm, nutty, and slightly caramel-like, with significantly less caffeine. Matcha is ideal for focused alertness, while hojicha is perfect for gentle, warming relaxation.

How do I properly prepare matcha and hojicha latte?
When is the best time to drink Matcha – and when is it best to drink Hojicha?
What is the caffeine content of matcha and hojicha powder?
How do I store matcha and hojicha powder so that it stays fresh for a long time?