Hojicha Powder

Hojicha Powder is finely ground, roasted Japanese green tea. Warm, nutty, mild, and clean – with caramel depth instead of grassy notes. Ideal if you want a tea that grounds you yet remains light.

Regular price: €15,90
Sale price: €15,90
Regular price

Crowd

Crowd: 30g

30g 60g 90g

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This is how the tea tastes

AROMA & CHARACTER

Warm grain, roasted nut, and a hint of caramel rise to the surface first. On the palate, the tea is soft and rounded; the roasting softens any sharpness, leaving a gentle, grainy sweetness. Prepared with water, the profile remains dry, clear, and airy – with milk, it becomes creamier, more chocolatey, and perfect for a latte.

nut

Grain

caramel

Noticeably less caffeine than Matcha/Sencha, therefore often pleasant even later in life.

Nutty warmth and caramel notes without any bitterness.

In milk it becomes round, powdery and dessert-like, without seeming heavy, and a pinch of salt enhances the caramel note.

EVENING-FRIENDLY
GENTLE ROAST
LATTE TALENT

THE TEA FARM

yournoema_puerh_verarbeitung_raum - Noema

Japan's Hōjicha craft

For Hōjicha, pre-processed Japanese green teas (often Bancha or Kukicha) are roasted after steaming. This creates the typical roasted notes; at the same time, the tea becomes milder and less astringent. For powder quality, the roasted leaves are ground very finely so that they can be whipped directly, like a "roasted tea latte," only clearer.

TEA FARM

Selected from Japanese green tea batches that are characterized by a calm, clean roasting profile.

TERROIR

What is crucial here is not so much the altitude, but the interplay between the base material (Bancha/Kukicha) and gentle roasting.

ORIGIN

Hōjicha is a Japanese specialty: roasted green tea with a deliberately mild profile – made for everyday life, relaxation and late cups.

The tea

Hojicha Powder

As a powder, Hōjicha behaves differently than leaf tea: you control the intensity not through steeping time, but through dosage, temperature, and whisking. At 75–85 °C, the aroma dissolves cleanly without drying out. Stirring briefly (pasture first, then dilute) results in a smoother texture and a more rounded sweetness. In milk, the caramel, nut, and cocoa notes become more pronounced; in water, it remains clear, roasty, and balanced.

PREPARATION

Pour 1-2 g per 100 ml of water at 80°C .
1 infusion : For latte: Mix powder with a little hot water, then add warm milk or plant-based milk and froth. For tea: Dissolve powder directly in hot water.

CAFFEINE CONTENT

Mild (typical of hojicha). Due to roasting and the frequently used base material (bancha/kukicha), it is usually significantly milder than matcha or sencha – noticeably so, but rarely "pushy".

CUP COLOR

With water: light chestnut brown to warm caramel.
As a latte: creamy beige with a roasted undertone.

NOEMA

Kyusu Teekanne seitlich auf einem Tisch mit sandfarbenem Leinentischtuch, dunkler Hintergrund und weißem Teilhintergrund.

NOEMA TEA

NOEMA is an independent tea house with a clear ambition: Only what we can stand behind in terms of taste, craftsmanship and content makes it into our product range.

We work with carefully selected partners who share our eye for quality. Every variety is tasted, compared, understood – and only included if it fulfills what we look for in tea: clarity, tranquility, and depth.