About NOEMA

Tea is not a trendy product for us, but a quiet constant. NOEMA stands for carefully selected teas from Asia that have a clean taste, resonate with the body, and bring a moment of peace to everyday life.

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noema
Kyusu Teekanne seitlich auf einem Tisch mit sandfarbenem Leinentischtuch, dunkler Hintergrund und weißem Teilhintergrund.

Our idea of tea

NOEMA is about three things:

Clarity in the cup: no flavorings, no additives, only whole leaves or finely ground tea.

Peace in the moment: tea as a small break, as an anchor between appointments, devices and thoughts.

Flavor with depth: Green tea, oolong, white tea, black tea, pu erh and matcha that are not loud, but precise.


We choose teas that don't get lost in effects, but rather create a harmonious whole: fragrance, texture, aftertaste, body sensation.

Origin & Selection – Where Our Tea Grows

noema_welkung-in-lagen-indoor - Noema

Our teas come from select regions in China, Japan, Taiwan, and India . Places where tea is not just grown, but a way of life:

China: Classics such as Longjing, Mao Feng, jasmine teas, Pu Erh and distinctive black teas from Yunnan or Anhui.

Japan: Shaded green teas and matcha, which represent clear, green energy.

Taiwan: Oolongs with depth – from honey-sweet to floral and mineral.

India: Darjeeling and Assam lines with precise structure and fine, muscatel-like notes.

We prefer to work with small and medium-sized gardens where the origin of the leaves, the picking standards and the processing are transparent.

Each variety undergoes tastings – only when the tea proves convincing in several infusions is it included in the product range.

Craftsmanship, quality & laboratory testing

Good tea is made in stages: plucking, withering, oxidation or fixation, shaping, drying, and storage. We ensure that each phase is harmonious and reflected in the flavor.

Craftsmanship

Picking standards such as "two leaves and a bud" or pure buds (Silver Needle, Palace Needle, Snow Silent).

Gentle processing

Pan-fired, steamed, lightly roasted or highly oxidized – depending on the style, always clear in the cup.

LABORATORY ANALYSES

We regularly test for residues, pollutants, and contaminants. Tea should be good for you – not just in taste, but also in terms of confidence.

FRESHNESS & STORAGE

We fill our teas into aroma-proof packaging and recommend storing delicate teas in a cool, dark place.

Tea as a moment – effect, tranquility, presence

Tea isn't a miracle cure – but it can structure your day. A crisp green tea in the morning, a smooth oolong in the afternoon, a calming white tea in the evening: each variety has its own temperature, rhythm, and effect. At Noema, we consciously talk about its effects and how it feels in the body, without making empty promises.

Discover tea varieties
noema_oriental_beauty_oolong_tee_pouring_from_gaiwan_ausschaenken_vom_gaiwan_tee - Noema

Noema promises you

Conscious selection of producers

long-term relationships instead of anonymous mass-produced goods.

Resource conservation in shipping

Compact packages, short storage times, no unnecessary filler.

Sensible packaging

Aroma-safe, reduced where possible, and designed to keep tea fresh for a long time.

Noema in everyday life – magazine, brewing guides & advice

noema_moonlit_sencha_green_tea_leaves_in_kyusu_gruene_teeblaetter_in_kyusu - Noema

Brewing Guides

They help with temperature, dosage and brewing times – for beginners and advanced users.

To the guides
noema_pai_mu_tan_white_tea_leaves_in_gaiwan_with_water_tee_blaetter_in_gaiwan_mit_wasser - Noema

magazine

Here we share background information on origin, processing, tea culture and preparation, so that you can find your own practice.

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FAQ

Nahe Ansicht einer Kyusu-Kanne von oben, mit halb geöffnetem Deckel, in dem Wasser und Teeblätter sichtbar sind.
What is Noema – a tea shop or a tea house?

Noema is an independent tea house focusing on high-quality loose leaf tea and matcha. We see ourselves not just as a shop, but as a curated space for teas, knowledge, and preparation.

Where exactly do your teas come from?
Are your teas flavored or natural?
How do you select new teas for your product range?
Who is Noema intended for – beginners or tea connoisseurs?

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